Driving Organic Traffic and Boosting Sales for BME Bangladesh: An HostEver Case Study

HostEver Website: https://hostever.com/

Client Chalange

HostEver, a domain hosting service provider, was facing challenges in attracting organic traffic and improving their search engine rankings. Despite offering a comprehensive range of hosting services, their website was not effectively reaching its target audience. The challenge was to increase visibility, attract more organic traffic, and ultimately, boost product sales.

Strategy & Tactics:

At Digixly, we devised a comprehensive and tailored SEO strategy to address HostEver’s unique needs. Here’s a breakdown of our approach:

• SEO Consultancy: We provided expert advice and guidance on how to optimize their website for search engines, focusing on service pages, and blog posts, and ensuring a user-friendly site architecture.
• Advanced SEO Strategy: We developed a detailed SEO plan that outlined the strategies and tactics we would use to improve their search engine rankings and increase organic traffic.
• Keyword Strategy: We conducted exhaustive keyword research to identify high-volume, low-competition keywords that were relevant to HostEver’s services.
• Technical SEO: We worked on improving site speed, and mobile-friendliness, and implemented structured data to make the website easily crawlable and indexable by search engines.
• Content Strategy Development: We crafted a content strategy that involved creating high-quality, SEO-optimized service descriptions, blog posts, and other forms of content that would attract and engage visitors.
• Competitor Analysis: We carried out a thorough analysis of HostEver’s main competitors to identify SEO gaps that HostEver could exploit to gain a competitive edge.
• Content Marketing: We promoted HostEver’s content through various channels to increase its visibility and attract high-quality backlinks.
• Conversion Rate Optimization (CRO): We implemented strategies to convert visitors into customers, such as improving site navigation and enhancing the appeal and functionality of service pages.
• On-Page SEO: We meticulously optimized meta tags, headers, images, and other on-page elements for targeted keywords.
• CTR Optimization: We worked on improving the click-through rate from search results by optimizing title tags and meta descriptions.

In addition to these strategies, we provided custom SEO recommendations for the client’s backend dashboard, leveraging our expertise in WordPress programming.