Driving Organic Traffic and Boosting Sales for BME Bangladesh: An Transcom Digital

Transcom Digita
Website: https://transcomdigital.com

Client Challenge

Transcom Digital, a leading retailer in the electronics industry, was facing challenges in attracting organic traffic and improving their search engine rankings. Despite offering a wide range of electronics products, their website was not effectively reaching its target audience. The challenge was to increase visibility, attract more organic traffic, and ultimately, boost product sales.

Strategy & Tactics:

At Digixly, we devised a comprehensive and tailored SEO strategy to address Transcom Digital’s unique needs. Here’s a breakdown of our approach:

• Ecommerce SEO Consultancy: We provided expert advice and guidance on how to optimize their e-commerce site for search engines, focusing on product and category pages, and ensuring a user-friendly site architecture.
• SEO Plan: We developed a detailed SEO plan that outlined the strategies and tactics we would use to improve their search engine rankings and increase organic traffic.
• Keyword Strategy: We conducted exhaustive keyword research to identify high-volume, low-competition keywords that were relevant to Transcom Digital’s diverse product range.
• Technical SEO: We worked on improving site speed, and mobile-friendliness, and implemented structured data to make the website easily crawlable and indexable by search engines.
• Content Strategy Development: We crafted a content strategy that involved creating high-quality, SEO-optimized product descriptions, blog posts, and other forms of content that would attract and engage visitors.
• Competitor Analysis: We carried out a thorough analysis of Transcom Digital’s main competitors to identify SEO gaps that Transcom Digital could exploit to gain a competitive edge.
• SEO-Friendly Website Architecture/Structure: We provided recommendations for a more SEO-friendly website structure, ensuring easy navigation for both users and search engine crawlers.
• SEO-Friendly URL Suggestions: We suggested URL structures that were SEO-friendly, making it easier for search engines to understand and rank the website’s pages.
• Conversion Rate Optimization (CRO): We implemented strategies to convert visitors into customers, such as improving site navigation and enhancing the appeal and functionality of product pages.

In addition to these strategies, we provided custom SEO recommendations for the client’s backend dashboard, leveraging our expertise in JavaScript/React JS programming.