Driving Organic Traffic and Boosting Sales for BME Bangladesh: An Prothom Alo Case Study

Prothom Alo
Website: https://prothomalo.com/

About Prothom Alo

Prothom Alo is one of the leading news portals in the industry, providing its readers with up-to-date and reliable news across various categories. With a commitment to journalistic excellence, Prothom Alo has established a strong digital presence and a broad readership base.

Client Challenge

Despite being a prominent name in the news industry, Prothom Alo was facing challenges in maximizing their organic traffic and improving their search engine rankings. The challenge was to increase visibility, attract more organic traffic, and ensure that their content reaches the widest possible audience.

Our Solution:

At Digixly, we devised a comprehensive and tailored SEO strategy to address Prothom Alo’s unique needs. Here’s a breakdown of our approach:

• SEO Consultancy: We provided expert advice and guidance on how to optimize their news portal for search engines, focusing on news articles, and category pages, and ensuring a user-friendly site architecture.
• Advanced SEO Strategy: We developed a detailed SEO plan that outlined the strategies and tactics we would use to improve their search engine rankings and increase organic traffic.
• Keyword Strategy: We conducted exhaustive keyword research to identify high-volume, low-competition keywords that were relevant to the various news categories on Prothom Alo.
• Technical SEO: We worked on improving site speed, and mobile-friendliness, and implemented structured data to make the website easily crawlable and indexable by search engines.
• Content Strategy Development: We crafted a content strategy that involved creating high-quality, SEO-optimized news articles and other forms of content that would attract and engage readers.
• Competitor Analysis: We carried out a thorough analysis of Prothom Alo’s main competitors to identify SEO gaps that Prothom Alo could exploit to gain a competitive edge.
• Content Marketing: We promoted Prothom Alo’s content through various channels to increase its visibility and attract high-quality backlinks.
• Conversion Rate Optimization (CRO): We implemented strategies to increase reader engagement and time spent on the site.
• On-Page SEO: We meticulously optimized meta tags, headers, images, and other on-page elements for targeted keywords.
• CTR Optimization: We worked on improving the click-through rate from search results by optimizing title tags and meta descriptions.

In addition to these strategies, we provided custom SEO recommendations for the client’s backend dashboard, leveraging our expertise in WordPress programming.