Driving Organic Traffic and Boosting Sales for BME Bangladesh: An Ecommerce SEO Case Study

BME Website: https://bme.com.bd/

Client Chalange

When MD Samsul Huda Rasel approached us, his ecommerce business, BME Bangladesh, was struggling to attract organic traffic and rank high on search engine results pages. Despite offering a wide range of products in the computer, printer, telecom, and gadget sectors, the website was not reaching its target audience effectively. The challenge was to increase visibility, attract more organic traffic, and ultimately, boost product sales.

Strategy & Tactics:

Our approach for BME Bangladesh was comprehensive and multifaceted, encompassing a wide range of advanced SEO techniques.
We at Digixly devised a comprehensive and multifaceted SEO strategy tailored specifically to BME’s needs. Here’s a breakdown of our approach:

• Ecommerce SEO Techniques: We focused on optimizing product and category pages, ensuring a user-friendly site architecture that would make navigation intuitive for visitors and crawlers alike.
• Keyword Strategy: We conducted an exhaustive keyword research process to identify high-volume, low-competition keywords that were relevant to BME’s diverse product range.
• Technical SEO: We worked on improving site speed, mobile-friendliness, and implemented structured data to make the website easily crawlable and indexable by search engines.
• Content Strategy Development: We crafted a content strategy that involved creating high-quality, SEO-optimized product descriptions, blog posts, and other forms of content that would attract and engage visitors.
• Competitor Analysis: We carried out a thorough analysis of BME’s main competitors to identify SEO gaps that BME could exploit to gain a competitive edge.
• Content Marketing: We promoted BME’s content through various channels to increase its visibility and attract high-quality backlinks.
• Conversion Rate Optimization (CRO): We implemented strategies to convert visitors into customers, such as improving site navigation and enhancing the appeal and functionality of product pages.
• On-Page SEO: We meticulously optimized meta tags, headers, images, and other on-page elements for targeted keywords.
• CTR Optimization: We worked on improving the click-through rate from search results by optimizing title tags and meta descriptions.

In addition to these strategies, we provided custom SEO recommendations for the client’s backend dashboard, leveraging our expertise in PHP/Laravel programming.